Consumer Protection Mechanisms and its Relationship with Family Purchasing Decisions

The research aims to identify the extent of awareness of the research sample families of consumer protection mechanisms and its axes (knowledge aspect, preventive aspect, regulatory aspect, legislative aspect) and between the purchasing decisions made by families.
The main research sample consisted of (200) newly formed families with at least one child, belonging to different economic, educational and social levels - provided that they are users of the Internet in some purchasing operations, and residents of the governorates of Cairo and Giza, and the researcher applied the general and specific data form, the awareness questionnaire of consumer protection mechanisms for the head of the family and its four axes. The researcher used the general and special data form for the family, the awareness of consumer protection mechanisms questionnaire for the head of the family and its four axes, and the family purchasing decision-making questionnaire, and used the descriptive analytical method. (.01) between the mean scores of the sample households in the level of consumer protection mechanisms and its four axes according to the study variables (educational level of the head of the family, number of family members, average monthly income of the family), and the results were in favour of female heads of households with higher educational level, fewer family members, and families with higher monthly income. It was also found that there were statistically significant differences at (0.01) level between the mean scores of the research sample households in the level of purchasing decisions made by the research sample households according to the study variables (educational level of the head of the family, number of family members, average monthly income of the family) and the results were in favour of female heads of families with higher educational level, fewer family members, and higher monthly income. There is a statistically significant correlation at (0.01) level between the mean scores of awareness of consumer protection mechanisms and its four axes and the mean scores of households' purchasing decisions. A statistically significant positive correlation was found at the (0.01) level between the mean scores of the research sample households' awareness of consumer protection mechanisms and its four axes and the mean scores of households' purchasing decisions in light of the study variables. The relative importance of the degree of participation of the study variables (as an independent variable) in explaining the percentage of variance in the purchasing decisions of the research sample families (as a dependent variable) varied according to the weights of the regression coefficients and the degree of correlation, and the most influential factor on the purchasing decisions of the head of the family was the educational level of the mother with a participation rate of 82%. (Independent variable) level of awareness of consumer protection mechanisms and its four axes in explaining the percentage of variance in households' purchasing decisions (as a dependent variable) according to the weights of the regression coefficients and the degree of correlation and the most influential factor on the household head's purchasing decisions was the knowledge of the household head with a participation rate of 84% .